Notable Projects & Career Highlights
As an experienced marketing professional, I've worked on various projects that have helped businesses increase their reach and revenue. I specialize in creating effective marketing strategies and communications that resonate with the target audience. Here are some of the projects that I've worked on:
Company/Brand Launch
Orange Otter Marketing
Chief Operating Officer
Contributed strategically to the planning, management, and execution of launching a new marketing and design agency, Orange Otter Marketing. Specifically oversaw and helped develop the company brand and ID system including logo, messaging, website, and overall style & aesthetic.
​
The result was a successful launch of company that looked established on day one.
​
Improved Web Presence & E-commerce Functionality
Coventry Creations
Director of Marketing
Led planning, design, development, and implementation of a complete wholesale ecommerce site overhaul -- moving from a dated Joomla CMS to a more current, industry standard Shopify platform.
​
The results were improved usability, a 100% decrease in technical and layout errors, and better SEO for top 10 search rankings.
International Expansion
Coventry Creations
Director of Marketing
Was an integral member of an executive team that brokered a company-changing business development deal with a large Australian distributor.
​
The results were a lucrative initial sale and an indirect influx of over 200 potential Australian wholesale customers.
Brand Management
Courtney Can't Park / Aaron Stacy
Freelance / Contract Work
Served as visual content and brand manager for the alternative rock project, Courtney Can't Park. Created and scheduled social media posts, designed and managed band website, developed and implemented promotional campaigns, designed album covers.
​
The result was a three fold increase in social media followers and a doubling of worldwide listeners on major streaming platforms.
​
End-To-End Branding
Is It Watchable?
Owner, Producer, Host
Created a complete branding aesthetic for a short-run YouTube show, including logo, motion graphics, chroma key backgrounds, social ads, thumbnails, and profile banners.
​
The result was a web show with production values beyond the standard talking head and that quickly grew to an audience of over 1,000 subscribers at its peak.
Starting and Growing a Successful Business
Frog Island Creative Services
Co-Owner / VP Marketing & Sales
Beginning with a single customer, I partnered with a colleague to start Frog Island Creative Services, a provider of marketing and design services to small- and medium-size businesses.
​
The results were an eventual roster of over 65 satisfied customers and being named 2012’s “Best Ad Agency/Design Firm” in Washtenaw County by Ann Arbor's Current Magazine.
Led Post-Acquisition Mktg Transition Team
PTC (Parametric Technologies Corp)
Marketing Managers / Art Director
Served as the lead marketing subject matter/intellectual property expert while leading a team of writers, designers, and an events coordinator during a year-long, post-acquisition handoff.
​
The result was a seamless transition of marketing knowledge from a $50M/year business to a fortune 500 company.
Site Branding for Disney's Contemporary Resort
Arbortext, Inc.
Marketing Manager
Led the branding of atriums, corridors, and presentation spaces at Disney's Contemporary Resort with signs and banners for Arbortext's annual users' group conference.
​
The result was an event space that was transformed to look and feel more like an Arbortext facility than a Disney property.