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My Resume

Below are lists and descriptions of my career highlights, experience, and skills. I've condensed things here for a more skimmable read, but you can download a PDF of my complete resume for more details.

MARKETING TEAM & TALENT MANAGEMENT - MESSAGING - BRANDING - DEMAND GENERATION - WEB & SOCIAL COMMUNICATIONS - MARKET IDENTIFICATION

Experienced, senior-level marketing professional specializing in creative and effective business communications for messaging, campaigns, marketing collateral, multimedia, lead generation, and sales.

MARKETING AND MANAGEMENT EXPERIENCE

2024-Present

Chief Operating Officer

Orange Otter Marketing

Royal Oak, MI

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orange-otter.com

Orange Otter Marketing is a marketing and design agency located near Detroit, Michigan. I serve as the COO and help oversee business development, sales, and strategic marketing activities. Orange Otter provides a full array of professional marketing and design services to businesses of all sizes and across all industries.

2021 - 2024

Director of Marketing

Coventry Creations

Ferndale, MI

Coventry Creations is the leading manufacturer and international supplier of intentional candles. I joined the company in October 2021 and led all strategic and tactical marketing efforts in support of the overall company goals and objectives. I successfully helped guide international expansion and new product development, along with improving branding and messaging for current and emerging markets and audiences.

2019 - 2021

Producer/Writer/Host

Is It Watchable?

YouTube

In 2019, I decided to take a professional hiatus and spend some time with my two children while my wife focused on a pivotal point in her career. To keep my professional skills sharp, I combined my writing, presentation, graphic design, and production skills in a limited-run web show called "Is It Watchable?" (https://www.youtube.com/c/IsItWatchable)

2006 - 2019

Co-Owner/VP Mktg & Sales

Frog Island Creative Services

Ypsilanti, MI

Successfully launched and managed a marketing and design company amassing more than 65 satisfied and repeat customers. Named 2012’s “Best Ad Agency/Design Firm” in Washtenaw County by Ann Arbor's Current Magazine.

2005 - 2006

Art Director / Mktg Manager

Parametric Technologies Company (PTC)

Boston, MA / Ann Arbor, MI

Managed a team responsible for all creative marketing efforts related to newly acquired software products. Worked closely with subject matter experts to integrate new offerings into existing materials and campaigns.

1997 - 2005

Marketing Manager

Arbortext, Inc.

Ann Arbor, MI

Integral member of marketing communications team in various roles from Marketing Associate to Web Manager to Prospect Care Manager to Marketing Content Manager (in charge of all marketing media and campaigns).

BUSINESS AND MARKETING SKILLS

  • Expert-level strategic planner and creative team leader

  • Extensive experience in project management 

  • Excellent presenter and public speaker 

  • Outstanding written communication skills

  • Talented graphic designer for print, web, and multimedia

  • Working knowledge of social media platforms for the purpose of marketing communications

  • Proven ability to create, manage, and adhere to departmental budgets

  • Creative problem solver at all levels of business, including strategic, departmental, project, and staff

  • Ability to quickly adapt to shifting priorities, roles, and project demands

  • Skilled researcher and data analyzer

  • Detail-oriented proofreader and editor

INDUSTRY EXPERIENCE

  • Automotive

  • Communications 

  • Construction

  • Electronics 

  • Entertainment

  • Environmental Services

  • Higher Education

  • Legal

  • Logistics

  • Manufacturing

  • Medical/Pharmaceutical

  • Retail

  • Software

  • Technology

SOFTWARE PROFICIENCY

  • Adobe Creative Suite

  • AI applications

  • Basecamp

  • Google Workspace

  • FileMaker

  • Final Cut

  • Hootsuite

  • Joomla

  • Marketo

  • Microsoft Office

  • Salesforce

  • Trello

  • Vegas

  • WordPress

  • Zoho

SOCIAL MEDIA EXPERTISE 

Skilled in using various social media platforms to increase brand awareness, pique interest in products/services, drive website traffic, and promote sales/specials.

  • Facebook

  • Instagram

  • LinkedIn

  • Snapchat

  • TikTok

  • Threads

  • Twitter (X)

  • Twitch

  • YouTube

EDUCATION & PROFESSIONAL TRAINING

Eastern Michigan University  -  Bachelors Business Administration (BBA) in Marketing
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Creating Usable Websites  -  Intuitive and effective design for business websites
Solutions Selling  -  Solutions focused business-to-business sales techniques
Total Quality Management  -  Intro to TQM techniques and philosophies

Trust & Inspire - Workshop utilizing the book by Stephen M. R. Covey
USAF Leadership Training  -  Leadership skills and effectively asserting authority

MILITARY SERVICE

United States Air Force
Senior Airman / Air Transportation Specialist - Travis A.F.B, California

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Stationed and worked in 5 different states and deployed to 8 different countries during several military operations including support efforts in the aftermath of Operation Desert Storm and Operation Restore Hope.

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